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21.

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 LEH.

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22.

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International marketing / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Irwin McGraw-Hill, c2002

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.84 CAT.

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23.

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Applications in basic marketing. by

McCarthy, E. Jerome (Edmund Jerome)
Perreault, William D., Jr
McCarthy, E. Jerome (Edmund Jerome). Basic marketing
McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing

Material type:

Continuing resource; Format: print

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: MED/043, ...

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24.

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Fundamentals of Marketing Stanton,William J. eng. by

Stanton, Wiliam J

Series: McGraw Hill series in Marketing

Edition: Seventh ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: eng.

Publication details: Singapore: McGraw Hill Books Company, 1985

Availability: Items available for loan: Sri Lanka Institute of Development Administration (5)Call number: 658.8 STA, ...

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25.

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The crafts business encyclopedia : the modern craftsperson's guide to marketing, management, and money / by Michael Scott ; as revised by Leonard D. Duboff. by

Scott, Michael, 1924-
DuBoff, Leonard D

Edition: Rev. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: San Diego : Harcourt Brace & Co., c1993

Online resources:

Publisher description

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 745.5068 CRA.

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26.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: The Irwin series in marketing

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: 658.8 PER, ...

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27.

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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. ENGLISH by

Hiam, Alexander
Schewe, Charles D, 1942-

Series: The Portable MBA series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : J. Wiley, c1992

Online resources:

Table of Contents
Publisher description

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 HIA.

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28.

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Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift. by

Cunningham, William Hughes
Cunningham, Isabella C. M
Swift, Christopher M

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : South-Western Pub. Co., c1987

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 CUN.

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29.

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International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. English by

Phillips, Chris, 1941-
Doole, Isobel
Lowe, Robin, 1945-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1994

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/48 PHI.

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30.

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Public relations for marketing management / Frank Jefkins. ENGLISH by

Jefkins, Frank William

Series: Macmillan studies in marketing management

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Macmillan, 1978

Availability: No items available.

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31.

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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by

Guiltinan, Joseph P
Paul, Gordon W

Series: McGraw-Hill series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1994

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: 658.8 GUI, ...

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32.

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International marketing / Vern Terpstra, Ravi Sarathy. English by

Terpstra, Vern
Sarathy, Ravi

Series: The Dryden Press series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c1994

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/48 TER.

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33.

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International marketing and export management / Gerald Albaum ... [et al.]. English by

Albaum, Gerald

Series: International business series (Wokingham, England)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1989

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/48 INT.

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34.

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Marketing : an introduction / Philip Kotler, Gary Armstrong. English by

Kotler, Philip
Armstrong, Gary (Gary M.)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8.

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35.

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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. English by

Czinkota, Michael R
Ronkainen, Ilkka A

Series: The Dryden Press series in marketing

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c1995

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/48 CZI.

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36.

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2,239 tested secrets for direct marketing success / Denny Hatch, Don Jackson. English by

Hatch, Denison
Jackson, Donald R, 1938-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Lincolnwood, Ill. : NTC Business Books, c1998

Other title:

Two thousand two hundred thirty-nine tested secrets for direct marketing success
Direct marketing success

Online resources:

Publisher description

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/4 HAT.

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37.

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Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. English by

Crask, Melvin
Fox, Richard J
Stout, R. Gene

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/3 CRA.

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38.

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Marketing : an introduction / Rosalind Masterson, Nichola PHillips, David Pickton. English by

Masterson, Rosalind [author.]
Phillips, Nichola [author.]
Pickton, David [author.]

Edition: 4th edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles : SAGE, 2017

Availability: No items available.

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39.

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The marketing workbench : using computers for better performance / John M. McCann. English by

McCann, John M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : Dow Jones-Irwin, c1986

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/0028/5 MCC.

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40.

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Marketing research / George Kress. English by

Kress, George

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/3 KRE.

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