Applications in basic marketing.
Material type:
Continuing resourcePublication details: Homewood, IL : Irwin, ©1990-Description: volumes : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 1099-5579
- 658.8/005 20
- HF5410 .A67
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Lending Books
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Sri Lanka Institute of Development Administration | MED/043 (Browse shelf(Opens below)) | Available | MED/043 | ||||||||||||||
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Lending Books
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Sri Lanka Institute of Development Administration | MED/110 (Browse shelf(Opens below)) | Available | MED/110 |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Latest issue consulted: 2004/2005.
Earlier selection Decision based on 1990
Title from title page.
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