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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 7th edDescription: xii, 299 p. : ill. ; 24 cmISBN:
  • 9780073529844 (alk. paper)
  • 0073529842 (alk. paper)
Subject(s): DDC classification:
  • 658.8 7th ed. LEH
LOC classification:
  • HF5415.13 .L395 2008
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 658.8 LEH (Browse shelf(Opens below)) Available UM/0373

Includes bibliographical references and index.

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