Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. English

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TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8 PER (Browse shelf(Opens below))					Available			25039
	Lending Books	Sri Lanka Institute of Development Administration				658.8 PER (Browse shelf(Opens below))					Available			24968

Includes bibliographical references and indexes.

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