Marketing : an introduction / Philip Kotler, Gary Armstrong. English
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987.Description: xxi, 595 p. : col. ill. ; 27 cmISBN: - 0135577454
- 658.8 19
- HF5415 .K625 1987
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8 (Browse shelf(Opens below)) | Available | 16519 |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
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