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61.

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Situations in marketing : a collection of marketing cases and questions / James H. Sood. eng by

Sood, James H

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Dallas : Business Publications, 1976

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 SOO.

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62.

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Marketing : theory and practice / edited by Michael J. Baker. eng by

Baker, Michael J, 1935-

Series: Macmillan studies in marketing management

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Macmillan, 1976

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAR.

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63.

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The practice of marketing research [by] Anthony H. Davies. eng by

Davies, Anthony H. (Anthony Hawes)

Edition: Second edition

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London, Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, 1983

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.83 DAV.

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64.

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Marketing / Eric N. Berkowitz ... [et al.]. eng by

Berkowitz, Eric N
Berkowitz, Eric N. Marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Homewood, IL : Irwin, 1992

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAR.

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65.

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Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith. eng by

Schewe, Charles D, 1942-
Smith, Reuben M

Series: McGraw-Hill series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : McGraw-Hill, 1980

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 SCH.

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66.

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Marketing / Patrick E. Murphy, Ben M. Enis. eng by

Murphy, Patrick E, 1948-
Enis, Ben M

Series: Scott, Foresman series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Glenview, Ill. : Scott, Foresman, 1985

Availability: No items available.

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67.

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Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng by

Mason, Ralph E
Rath, Patricia Mink
Husted, Stewart W
Lynch, Richard L

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Gregg Division, McGraw-Hill, 1995

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAR.

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68.

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Marketing / Courtland L. Bovée, John V. Thill. eng by

Bovée, Courtland L
Thill, John V

Series: McGraw-Hill series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : McGraw-Hill, 1992

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 BOV.

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69.

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The fundamentals and practice of marketing / John Wilmshurst. eng by

Wilmshurst, John
Institute of Marketing
CAM Foundation

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Heinemann, 1978

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: 658.8 WIL, ...

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70.

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Readings and cases in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. eng by

McCarthy, E. Jerome (Edmund Jerome)
Grashof, John F
Brogowicz, Andrew A
McCarthy, E. Jerome (Edmund Jerome). Basic marketing

Series: The Irwin series in marketing

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Homewood, Ill. : R.D. Irwin, 1984

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 REA.

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71.

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Marketing / Eric N. Berkowitz ... [et al.]. eng by

Berkowitz, Eric N

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Burr Ridge, Ill. : Irwin, 1994

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAR.

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72.

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Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. eng by

Fifield, Paul
Gilligan, Colin
Chartered Institute of Marketing

Series: The CIM workbook series. Marketing | Marketing series (London, England)

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 FIF.

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73.

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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. eng by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 PER.

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74.

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Direct marketing : an integrated approach / William J. McDonald. by

McDonald, William J., Ph. D

Series: Irwin/McGraw-Hill series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Boston : Irwin/McGraw-Hill, c1998

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MCD.

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75.

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Marketing and distribution [by] Ralph E. Mason, Patricia Mink Rath [and] Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines. eng by

Mason, Ralph E
Rath, Patricia Mink [joint author.]
Ross, Herbert L, 1929- [joint author.]

Edition: 2d ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York, Gregg and Community College Division, McGraw-Hill 1974

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAS.

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76.

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Marketing decision making: a model building approach. Kotler, Philip. eng by

Kotler, Philip

Series: Holt, Rinehart and Winston marketing series

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Holt, Rinehart and Winston , 1971

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 KOT.

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77.

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Marketing management and administrative action [compiled by] Steuart Henderson Britt [and] Harper W. Boyd, Jr. eng by

Britt, Steuart Henderson, 1907- [compiler.]
Boyd, Harper W [compiler.]

Edition: 3d ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : McGraw-Hill , 1973

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 BRI.

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78.

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The principles and practice of export marketing / E.P. Hibbert. eng by

Hibbert, E. P. (Edgar P.)
Institute of Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Heinemann, 1985

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.84 HIB.

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79.

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Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. eng by

Hise, Richard T
Gillett, Peter L [joint author.]
Ryans, John K [joint author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Cambridge, Mass. : Winthrop Publishers, 1979

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 BAS.

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80.

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The marketing challenge / Laura Mazur, Annik Hogg. eng by

Mazur, Laura
Hogg, Annik

Edition: 1st Indian Publish

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Hyderabad: Universities Press, 1998

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 MAZ.

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