Direct marketing : an integrated approach / William J. McDonald.

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TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 24 cm 4 computer disks (3 1/2 in.)ISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8 MCD (Browse shelf(Opens below))					Available			26335

Includes bibliographical references and index.

System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

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