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Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng

By: Contributor(s): Material type: TextLanguage: English Publication details: New York : Gregg Division, McGraw-Hill, 1995.Edition: 5th edDescription: xx, 588 p. : ill. (some col.) ; 26 cmISBN:
  • 0026356015 (student edition)
  • 0026356023 (Teacher's Annoted Edition)
Subject(s): DDC classification:
  • 658.8 23 MAR
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 658.8 MAR (Browse shelf(Opens below)) Available 26352

Includes bibliographies and index.

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