Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. eng
Material type:
TextLanguage: English Publication details: New York : Gregg Division, McGraw-Hill, 1995.Edition: 5th edDescription: xx, 588 p. : ill. (some col.) ; 26 cmISBN: - 0026356015 (student edition)
- 0026356023 (Teacher's Annoted Edition)
- 658.8 23 MAR
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Sri Lanka Institute of Development Administration | 658.8 MAR (Browse shelf(Opens below)) | Available | 26352 |
Includes bibliographies and index.
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