Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng.
Material type:
TextLanguage: eng. Publication details: New York : Addison Wesley Longman, Inc, 1999.Description: xx, 508 p. : ill. ; 24 cmISBN: - 0321055918
- 658.802 23 RUS
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Sri Lanka Institute of Development Administration | 658.802 RUS (Browse shelf(Opens below)) | Available | 26045 |
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| 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing / | 658.802 PAY The Essence of Services Marketing/ | 658.802 RUS Service marketing / | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : | 658.802 SER Services Marketing : |
Includes bibliographical references and index.
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