Service marketing /
Rust, Roland T.
Service marketing / eng. Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. - New York : Addison Wesley Longman, Inc, 1999. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321055918
Service industries--Marketing.
Customer services.
658.802 / RUS
Service marketing / eng. Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. - New York : Addison Wesley Longman, Inc, 1999. - xx, 508 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321055918
Service industries--Marketing.
Customer services.
658.802 / RUS