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Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. English

By:

Cravens, David W

Contributor(s):

Lamb, Charles W

Material type:

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Description: xix, 648 p. : ill. ; 24 cmISBN:

0256029369

Subject(s):

Marketing -- Case studies

DDC classification:

658.8/02 23 CRA

LOC classification:

HF5415 .C6944 1983

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