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Strategic marketing cases and applications /

Cravens, David W.

Strategic marketing cases and applications / English David W. Cravens and Charles W. Lamb, Jr. - Homewood, Ill. : R.D. Irwin, 1983. - xix, 648 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 0256029369

LCCN: 82082880

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .C6944 1983

Dewey Class. No.: 658.8/02 / CRA

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