Basic marketing; a managerial approach [by] E. Jerome McCarthy. eng
Material type:
TextLanguage: English Publication details: Homewood, Ill., R. D. Irwin, 1971.Edition: 4th edDescription: xix, 884 p. col. illus., col. maps. 24 cmSubject(s): DDC classification: - 658.8 23 MCC
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Sri Lanka Institute of Development Administration | 658.8 MCC (Browse shelf(Opens below)) | Available | 9505 |
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| 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing; | 658.8 MCD Handbook of Marketing Planning | 658.8 MCD Direct marketing : | 658.8 MCD Marketing Research/ |
Includes bibliographical references.
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