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Basic marketing;

McCarthy, E. Jerome

Basic marketing; a managerial approach eng [by] E. Jerome McCarthy. - 4th ed. - Homewood, Ill., R. D. Irwin, 1971. - xix, 884 p. col. illus., col. maps. 24 cm.

Includes bibliographical references.

LCCN:

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / MCC

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