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Marketing : an introduction / Philip Kotler, Gary Armstrong. English
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987.Description: xxi, 595 p. : col. ill. ; 27 cmISBN: - 0135577454
- 658.8 19
- HF5415 .K625 1987
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Sri Lanka Institute of Development Administration | 658.8 (Browse shelf(Opens below)) | Available | 16519 |
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| 658.788 CHR The Strategy of Distribution Management/ | 658.788 MAN Managing International Distribution/ | 658.7882 HAN Handbook of Physical Distribution Management/ | 658.8 Marketing : | 658.8/0028/5 MCC The marketing workbench : | 658.8.012.1 BRE Do-It-Yourself marketing research/ | 658.8.012.1 CRO Marketing Research for Managers/ |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
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