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The fundamentals of advertising / John Wilmshurst.
Material type:
TextPublication details: London : Heinemann, 1985.Description: xiv, 267 p., [8] p. of plates : ill. ; 24 cmISBN: - 0434923303 (pbk.) :
- 659.1 23 WIL
- HF5821 .W56 1985
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Sri Lanka Institute of Development Administration | 659.1 WIL (Browse shelf(Opens below)) | Available | 15110 |
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| 659.1 JEF Introduction to Marketing, Advertising and Public Relations/ | 659.1 SEM Promotion And Integrated Marketing Communication/ | 659.1 WEL Advertising: | 659.1 WIL The fundamentals of advertising / | 659.111 RIE Positioning: the battle for your mind | 659.13 RID Handling the Media and Public Relations/ | 659.2 BAL Public Relations in Action/ |
"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
Includes bibliographies and index.
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