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The fundamentals of advertising / John Wilmshurst.

By: Contributor(s): Material type: TextPublication details: London : Heinemann, 1985.Description: xiv, 267 p., [8] p. of plates : ill. ; 24 cmISBN:
  • 0434923303 (pbk.) :
Subject(s): DDC classification:
  • 659.1 23 WIL
LOC classification:
  • HF5821 .W56 1985
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Lending Books Sri Lanka Institute of Development Administration 659.1 WIL (Browse shelf(Opens below)) Available 15110

"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.

Includes bibliographies and index.

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