| 000 | 00762cam a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c9476 _d9476 |
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| 003 | OSt | ||
| 005 | 20231201154408.0 | ||
| 008 | 710521s1971 iluab bs 001 0 eng | ||
| 010 | _a | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing; _ba managerial approach _c[by] E. Jerome McCarthy. _heng |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill., _bR. D. Irwin, _c1971. |
||
| 300 |
_axix, 884 p. _bcol. illus., col. maps. _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||