| 000 | 00782cam a2200241 i 4500 | ||
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| 999 |
_c9455 _d9455 |
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| 003 | OSt | ||
| 005 | 20231201150423.0 | ||
| 008 | 750224s1975 ilua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0256015678 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. _heng |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1975. |
||
| 300 |
_axvi, 694 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||