| 000 | 00914nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c9424 _d9424 |
||
| 003 | OSt | ||
| 005 | 20231201125144.0 | ||
| 008 | 830812s1984 ilua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0256030197 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. _heng |
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
||
| 300 |
_axvii, 841 p. : _bill. (chiefly col.) ; _c24 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||