| 000 | 01185pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c9371 _d9371 |
||
| 003 | OSt | ||
| 005 | 20231201090834.0 | ||
| 008 | 970708s1998 maua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0256197830 (alk. paper) | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMCD |
| 100 | 1 |
_aMcDonald, William J., _cPh. D. |
|
| 245 | 1 | 0 |
_aDirect marketing : _ban integrated approach / _cWilliam J. McDonald. |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axviii, 532 p. : _bill. ; _c24 cm _e4 computer disks (3 1/2 in.) |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 538 | _aSystem requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 |
_aDirect marketing _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||