| 000 | 01386nam a2200385 a 4500 | ||
|---|---|---|---|
| 999 |
_c9366 _d9366 |
||
| 003 | OSt | ||
| 005 | 20231130160248.0 | ||
| 008 | 950731s1995 enk 001 0 eng d | ||
| 010 | _a | ||
| 020 | _a0750619902 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 042 | _alccopycat | ||
| 082 | 0 | 0 |
_a658.8 _223 _bFIF |
| 100 | 1 | _aFifield, Paul | |
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning and control, analysis and decision / _cPaul Fifield and Colin Gilligan. _heng |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_axvii, 317 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe CIM workbook series. _pMarketing |
|
| 490 | 1 | _aThe marketing series. | |
| 500 | _aIncludes index | ||
| 500 | _a'Published on behalf of the Chartered Institute of Marketing.' | ||
| 500 | _a'Diploma syllabus' | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 700 | 1 | _aGilligan, Colin | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 830 | 0 | _aMarketing series (London, England) | |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||