000			00893pam a2200253 a 4500
999			_c9365 _d9365
003			OSt
005			20231130155833.0
008			930310s1994 ilua b 001 0 eng
010			_a
020			_a0256132216
040			_aSLIDA _cSLIDA _dSLIDA
041			_aeng
082	0	0	_a658.8 _223 _bMAR
245	0	0	_aMarketing / _cEric N. Berkowitz ... [et al.]. _heng
250			_a4th ed.
260			_aBurr Ridge, Ill. : _bIrwin, _c1994.
300			_axxviii, 787 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references (p. [731]-752) and indexes.
650		0	_aMarketing.
700	1		_aBerkowitz, Eric N.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cLEN