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| 999 |
_c9362 _d9362 |
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| 003 | OSt | ||
| 005 | 20231130154645.0 | ||
| 008 | 841004s1984 ilua b 000 0 eng | ||
| 010 | _a | ||
| 020 | _a0256031312 (pbk.) | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bREA |
| 245 | 0 | 0 |
_aReadings and cases in basic marketing / _cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. _heng |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
||
| 300 |
_axiii, 387 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aRev. ed. of: Readings in basic marketing. 3rd ed. 1981. | ||
| 500 | _a"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 700 | 1 | _aGrashof, John F. | |
| 700 | 1 | _aBrogowicz, Andrew A. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _tBasic marketing. |
|
| 730 | 0 | _aReadings in basic marketing. | |
| 740 | 0 | _aBasic marketing. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cLEN |
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