| 000 | 00930nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c9353 _d9353 |
||
| 003 | OSt | ||
| 005 | 20231130145552.0 | ||
| 008 | 850628s1984 enka b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0434922633 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bWIL |
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. _heng |
| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bHeinemann, _c1978 |
||
| 300 |
_avii, 213p. : _bill. ; _c23 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 710 | 2 | _aInstitute of Marketing. | |
| 710 | 2 | _aCAM Foundation. | |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||