| 000 | 00926pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c9338 _d9338 |
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| 003 | OSt | ||
| 005 | 20231130142830.0 | ||
| 008 | 850822s1986 nyua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0026356015 (student edition) | ||
| 020 | _a0026356023 (Teacher's Annoted Edition) | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMAR |
| 100 | 1 | _aMason, Ralph E. | |
| 245 | 1 | 0 |
_aMarketing practices and principles / _cRalph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch. _heng |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bGregg Division, McGraw-Hill, _c1995. |
||
| 300 |
_axx, 588 p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aRath, Patricia Mink. | |
| 700 | 1 | _aHusted, Stewart W. | |
| 700 | 1 | _aLynch, Richard L. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
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