000			02243cam a22003974a 4500
999			_c8296 _d8296
001			13646028
005			20231122102140.0
008			040706s2004 caua b 001 0 eng
010			_a 2004015678
015			_aGBA447333 _2bnb
016	7		_a012942451 _2Uk
020			_a078796834X (alk. paper)
020			_a9780787968342 (alk. paper)
035			_a(OCoLC)ocm55947993
040			_aSLIDA _bSLIDA _cSLIDA _dSLIDA _eSLIDA
042			_apcc
043			_an-us---
050	0	0	_aHV41.9.U5 _bS27 2004
082	0	0	_a658.15/224 _223 _bSAR
100	1		_aSargeant, Adrian.
245	1	0	_aBuilding donor loyalty : _bthe fundraiser's guide to increasing lifetime value / _cAdrian Sargeant, Elaine Jay. _hEnglish
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2004.
300			_axv, 208 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 199-202) and index.
505	0		_aWhy does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
650		0	_aFund raising _zUnited States.
650		0	_aPhilanthropists _zUnited States _xAttitudes.
650		0	_aNonprofit organizations _zUnited States _xMarketing.
700	1		_aJay, Elaine.
856	4	1	_3Table of contents _uhttp://catdir.loc.gov/catdir/toc/ecip0420/2004015678.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/description/wiley042/2004015678.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004015678-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLEN