| 000 | 01431cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c742 _d742 |
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| 001 | UM/0373 | ||
| 005 | 20190222112058.0 | ||
| 008 | 070927s2008 maua b 001 0 eng | ||
| 010 | _a 2007040349 | ||
| 020 | _a9780073529844 (alk. paper) | ||
| 020 | _a0073529842 (alk. paper) | ||
| 035 | _a(OCoLC)ocn173509457 | ||
| 035 |
_a(OCoLC)173509457 _z(OCoLC)156810217 |
||
| 040 |
_aDLC _cSLIDA |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L395 2008 |
| 082 | 0 | 0 |
_a658.8 _27th ed. _bLEH |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axii, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html |
| 942 |
_2ddc _cLEN _e7th ed. |
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