000			01870cam a22003617i 4500
999			_c63 _d63
001			18816562
003			OSt
005			20231010150133.0
008			151014s2016 caua b 001 0 eng d
010			_a 2015473614
020			_a9781452291581 (pbk)
020			_a1452291586 (pbk)
035			_a(OCoLC)ocn893457079
040			_aSLIDA _bSLIDA _cSLIDA _dSLIDA _dSLIDA _dSLIDA _dSLIDA _eSLIDA _dMEU _dOCLCO _dOCLCF _dOCLCO _dC7M _dDLC
042			_alccopycat
050	0	0	_aHF5415.2 _b.M25 2016
082	0	4	_a658.8/3 _223 _bMCQ
100	1		_aMcQuarrie, Edward F., _eauthor.
245	1	4	_aThe Market Research Toolbox : _bA Concise Guide for Beginners / _cEdward F. McQuarrie. _hEnglish
250			_aFourth edition.
264		1	_aLos Angeles : _bSAGE, _c[2016]
264		4	_c©2016.
300			_axxi, 373 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.
546			_aText in English.
650		0	_aMarketing research _xMethodology.
650		7	_aMarketing research _xMethodology. _2fast _0(OCoLC)fst01010296
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cLEN