| 000 | nam a22 7a 4500 | ||
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| 999 |
_c4548 _d4548 |
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| 005 | 20230919132826.0 | ||
| 008 | 230919b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a025613696 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
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| 041 | _aeng. | ||
| 082 |
_223 _a659. 1 _bBEL |
||
| 100 |
_92354 _aBelch, George E. |
||
| 245 |
_aIntroduction to Advertising and Promotion: _bAn Integrated Marketing Communications Perspective/ _cBelch, George E. & Belch, Michael A. _heng. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aBoston: _bIrwin, _c1995. |
||
| 300 |
_axxii, 762p.: _bill; _c28cm. |
||
| 700 |
_92355 _aBelch, Michael A. |
||
| 942 |
_2ddc _cLEN |
||