| 000 | 00895pam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4332 _d4332 |
||
| 001 | 3381433 | ||
| 005 | 20230911151148.0 | ||
| 008 | 880111s1988 maua b 001 0 eng | ||
| 010 | _a 88001886 | ||
| 020 | _a0044451172 (alk. paper) | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.O78 1988 |
| 082 | 0 | 0 |
_a658.8 _223 _bSHA |
| 100 | 1 | _aO'Shaughnessy, John. | |
| 245 | 1 | 0 |
_aCompetitive marketing : _ba strategic approach / _cJohn O'Shaughnessy. _hEnglish |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bUnwin Hyman, _c1988. |
||
| 300 |
_a460 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 433-449. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||