| 000 | 00841nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c4329 _d4329 |
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| 001 | 3753148 | ||
| 005 | 20230911145535.0 | ||
| 008 | 830419s1983 ilua b 000 0 eng | ||
| 010 | _a 82082880 | ||
| 020 | _a0256029369 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
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| 050 | 0 | 0 |
_aHF5415 _b.C6944 1983 |
| 082 | 0 | 0 |
_a658.8/02 _223 _bCRA |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing cases and applications / _cDavid W. Cravens and Charles W. Lamb, Jr. _hEnglish |
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983. |
||
| 300 |
_axix, 648 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||