000			01201cam a2200313 a 4500
999			_c431 _d431
001			UM/0633
005			20190130101934.0
008			970227s1998 ilua b 000 0 eng
010			_a 97005424
020			_a0256218943 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416 _b.I54 1998
082	0	0	_a658.8 _22
245	0	0	_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham.
246	1	4	_aInternational & global marketing
250			_a2nd ed.
260			_aBoston, Mass. : _bIrwin/McGraw Hill, _cc1998.
300			_axvi, 439 p. : _bill. ; _c24 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references.
650		0	_aExport marketing.
650		0	_aExport marketing _xCase studies.
700	1		_aMeloan, Taylor W.
700	1		_aGraham, John L.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/97005424.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cLEN _e2