| 000 | 01021cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c4242 _d4242 |
||
| 001 | 2072367 | ||
| 005 | 20230906112028.0 | ||
| 008 | 950217s1995 txuab b 001 0 eng | ||
| 010 | _a 94077209 | ||
| 020 | _a0030983428 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 050 | 0 | 0 |
_aHF1416 _b.C953 1995 |
| 082 | 0 | 0 |
_a658.8/48 _223 _bCZI |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen. _hEnglish |
| 250 | _a4th ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc1995. |
||
| 300 |
_axxix, 815 p. : _bill., maps (some col.) ; _c27 cm. |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 500 | _aOne folded col. map in pocket. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aRonkainen, Ilkka A. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||