| 000 | 00932pam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4236 _d4236 |
||
| 001 | 3351983 | ||
| 005 | 20230906101326.0 | ||
| 008 | 860813s1987 njua b 001 0 eng | ||
| 010 | _a 86022486 | ||
| 020 | _a0135577454 | ||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 050 | 0 | 0 |
_aHF5415 _b.K625 1987 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cPhilip Kotler, Gary Armstrong. _hEnglish |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987. |
||
| 300 |
_axxi, 595 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _a"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso. | ||
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||