| 000 | 00902nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c4199 _d4199 |
||
| 001 | 1464759 | ||
| 005 | 20230905122918.0 | ||
| 008 | 860129s1985 enkaf b 001 0 eng | ||
| 010 | _a 86110824 | ||
| 020 |
_a0434923303 (pbk.) : _c£9.95 |
||
| 040 |
_aSLIDA _cSLIDA _dSLIDA |
||
| 050 | 0 | 0 |
_aHF5821 _b.W56 1985 |
| 082 | 0 | 0 |
_a659.1 _223 _bWIL |
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals of advertising / _cJohn Wilmshurst. |
| 260 |
_aLondon : _bHeinemann, _c1985. |
||
| 300 |
_axiv, 267 p., [8] p. of plates : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aAdvertising. | |
| 710 | 2 | _aCAM Foundation. | |
| 710 | 2 | _aInstitute of Marketing. | |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cLEN |
||