000			01810cam a2200313 a 4500
999			_c4197 _d4197
001			16687517
005			20230905122305.0
008			110310s2012 ii a b 001 0 eng
010			_a 2011008778
016	7		_a015758694 _2Uk
020			_a9788132106357 (hard back : alk. paper)
020			_a8132106350 (hard back : alk. paper)
035			_a(OCoLC)ocn706020684
040			_aSLIDA _bSLIDA _cSLIDA _dSLIDA
042			_apcc
050	0	0	_aHF5415.5 _b.B488 2012
082	0	0	_a658.4/012 _223 _bBIJ
100	1		_aBijapurkar, Rama.
245	1	0	_aCustomer in the boardroom? : _bcrafting customer-based business strategy / _cRama Bijapurkar. _hEnglish
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE, _c2012.
300			_axxii, 232 p. : _bill. ; _c25 cm.
490	0		_aResponse business books
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
650		0	_aCustomer relations _xManagement.
650		0	_aStrategic planning.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLEN