000 00942nam a2200277 a 4500
999 _c4192
_d4192
001 3826081
005 20230905120550.0
008 860129s1987 ohua b 001 0 eng
010 _a 86060260
020 _a0538191104
040 _aSLIDA
_cSLIDA
_dSLIDA
050 0 0 _aHF5415
_b.C795 1987
082 0 0 _a658.8
_223
_bCUN
100 1 _aCunningham, William Hughes.
245 1 0 _aMarketing, a managerial approach /
_cWilliam H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift.
250 _a2nd ed.
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_cc1987.
300 _aix, 811, [19] p. :
_bill. (some col.) ;
_c24 cm.
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
700 1 _aCunningham, Isabella C. M.
700 1 _aSwift, Christopher M.
906 _a7
_bcbc
_corignew
_d3
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cLEN