000			02397cam a22003614a 4500
999			_c3743 _d3743
001			13652967
005			20230804162806.0
008			040713s2004 ii a b 001 0 eng
010			_a 2004016264
015			_aGBA456663 _2bnb
016	7		_a012963303 _2Uk
020			_a0761932704 (pbk.)
020			_a8178294230
035			_a(OCoLC)ocm55962343
035			_a(OCoLC)55962343
040			_aSLIDA _cDLC _dDLC _dDLC
042			_apcc
050	0	0	_aHD53 _b.C675 2004
082	0	0	_a658.4/036 _223 _bCOR
100	1		_aCorrell, Linda Conway, _d1938-
245	1	0	_aBrainstorming reinvented : _ba corporate communications guide to ideation / _cLinda Conway Correll. _hEnglish
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2004.
300			_a230 p. : _bill. (some col.) ; _c22 cm.
504			_aIncludes bibliographical references (p. [225]) and index.
505	0		_aWhat is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
650		0	_aCreative ability in business.
650		0	_aBrainstorming.
650		0	_aCreative thinking.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0420/2004016264.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cLEN