000 01018pam a2200277 a 4500
999 _c231
_d231
001 36045
005 20230920140109.0
008 950907s1996 nyua b 001 0 eng
020 _a0321055918
040 _aSLIDA
_cSLIDA
_dSLIDA
041 _aeng.
082 _a658.802
_223
_bRUS
100 1 _aRust, Roland T.
245 _aService marketing /
_cRust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham.
_heng.
260 _aNew York :
_bAddison Wesley Longman, Inc,
_c1999.
300 _axx, 508 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
700 _aZahorik, Anthony J.
700 _aKeiningham, Timothy L.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cLEN