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Strategic social marketing / Jeff French & Ross Gordon. English by

French, Jeff [author.]
Gordon, Ross (Lecturer in marketing)

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8FRE.

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Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. by

Kotler, Philip
Lee, Nancy, 1945-

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles : SAGE, [2016]

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8LEE.

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Principles & practice of marketing / Jim Blythe. by

Blythe, Jim

Edition: 3rd edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles : Sage, 2014

Other title:

Principles and practice of marketing

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8BLY.

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The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. English by

McQuarrie, Edward F [author.]

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8/3MCQ.

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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: McGraw-Hill, 2008

Online resources:

Publisher description
Table of contents only
Contributor biographical information

Availability: Items available for loan: Sri Lanka Institute of Development Administration (7)Call number: 658.8SER, ...

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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw-Hill, 2013

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.802 SER.

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Service marketing / Rust, Roland T., Zahorik, Anthony J. & Timothy L. Keiningham. eng. by

Rust, Roland T
Zahorik, Anthony J
Keiningham, Timothy L

Material type:

Text; Format: print ; Literary form: Not fiction

Language: eng.

Publication details: New York : Addison Wesley Longman, Inc, 1999

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.802 RUS.

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The Essence of Services Marketing / Payne, Adrian. eng. by

Payne, Adrian

Series: The Essence of Management Series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: Prentice Hall, 2000

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: 658.802 PAY, ...

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Lovelock, Christopher H
Wirtz, Jochen

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Prentice Hall, c2011

Availability: Items available for loan: Sri Lanka Institute of Development Administration (2)Call number: 658.8LOV, ...

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Services marketing : operation, management, and strategy / Kenneth E. Clow, David L. Kurtz. by

Clow, Kenneth E
Kurtz, David L

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : Atomic Dog Pub., c2004

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8CLO.

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11.

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Services Marketing : integrating customer focus across the firm / Zeithaml, Valarie A...[et al] eng. by

Zeithaml, Valarie A

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: eng.

Publication details: New Delhi: McGraw-Hill, 2011

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.802 SER.

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12.

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Marketing Management: Kotler, Philip...[et al] A South Asian Perspective/ eng. by

Kotler, Philip
Keller, Kevin Lane, 1956-

Edition: 14th [ed.]

Material type:

Text; Format: print ; Literary form: Not fiction

Language: eng.

Publication details: New Delhi: Dorling Kindersley, 2013

Availability: Items available for loan: Sri Lanka Institute of Development Administration (5)Call number: 658.8KOT, ...

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13.

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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by

Meloan, Taylor W
Graham, John L

Series: The Irwin/McGraw-Hill series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Irwin/McGraw Hill, c1998

Other title:

International & global marketing

Online resources:

Publisher description

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8INT.

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14.

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International dimensions of contemporary business / John D. Daniels, Lee H. Radebaugh. by

Daniels, John D
Radebaugh, Lee H

Series: The Kent international dimensions of business series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : PWS-Kent Pub. Co., c1993

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.049DAN.

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15.

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International dimensions of marketing / Vern Terpstra. by

Terpstra, Vern

Series: The International dimensions of business series

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Belmont, Calif. : Wadsworth Pub. Co., c1993

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.848 TER.

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16.

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Global marketing management : a casebook. by

Quelch, John A
Quelch, John A
Bartlett, Christopher A, 1943-

Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : Thomson/South-Western, c2006

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 GLO.

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17.

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Global and transnational business : strategy and management / George Stonehouse ... [et al.]. by

Stonehouse, George

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester, West Sussex, England : New York : Wiley, 2001

Online resources:

Contributor biographical information
Publisher description
Table of Contents

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.4 GLO.

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18.

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Strategic Internet marketing / Dann,Susan and Dann,Stephen. Series: Business computer library

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : John Wiley & Sons , c2004

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.84 DAN.

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19.

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Marketing for small business : Smith, Kingsley Series: Canadian small business series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia Wrightbooks, 2002

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658.8 SMI.

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20.

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Marketing success : edited by Michael Cant and Ricardo Machado.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: NEw Zealand : APK House, 2007

Availability: Items available for loan: Sri Lanka Institute of Development Administration (1)Call number: 658 MAR.

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