Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll. English
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: 230 p. : ill. (some col.) ; 22 cmISBN: - 0761932704 (pbk.)
- 8178294230
- 658.4/036 23 COR
- HD53 .C675 2004
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Sri Lanka Institute of Development Administration | 658.4/036 COR (Browse shelf(Opens below)) | Available | 26396 |
Includes bibliographical references (p. [225]) and index.
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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