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Results of search for 'ccl=au:"Bitner, Mary Jo."'
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Authors
Bitner, Mary Jo
Gremler, Dwayne D.
Zeithaml, Valarie A.
Item types
Lending Books
Topics
Customer services
Marketing
Service industries
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1.
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Services Marketing : integrating customer focus across the firm /
Zeithaml, Valarie A...[et al]
eng.
by
Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Edition:
4th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi:
McGraw-Hill,
2008
Online resources:
Publisher description
Table of contents only
Contributor biographical information
Availability:
Items available for loan:
Sri Lanka Institute of Development Administration
(7)
Call number:
658.8SER, ..
.
star rating
Average : 0.0 out of 5 stars
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2.
Image from Amazon.com
Image from Google Jackets
Services Marketing : integrating customer focus across the firm /
Zeithaml, Valarie A...[et al]
eng.
by
Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D
Edition:
6th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
McGraw-Hill,
2013
Online resources:
Contributor biographical information
Publisher description
Table of contents only
Availability:
Items available for loan:
Sri Lanka Institute of Development Administration
(1)
Call number:
658.802 SER
.
star rating
Average : 0.0 out of 5 stars
Place hold
Request article
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