Marketing Management: Kotler, Philip...[et al] A South Asian Perspective/ eng.
Material type:
TextLanguage: eng. Publication details: New Delhi: Dorling Kindersley, 2013.Edition: 14th [ed.]Description: xxiv, 657p: col. ill. ; 29 cmISBN: - 97813176716
- 658.8 23 MAR
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Sri Lanka Institute of Development Administration | MED/149 (Browse shelf(Opens below)) | Available | MED/149 | ||||||||||||||
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Sri Lanka Institute of Development Administration | 658.8 MAR (Browse shelf(Opens below)) | Available | 30618 | ||||||||||||||
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Sri Lanka Institute of Development Administration | 658.8KOT (Browse shelf(Opens below)) | Available | 28564 | ||||||||||||||
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Sri Lanka Institute of Development Administration | 658.8KOT (Browse shelf(Opens below)) | Available | 28565 | ||||||||||||||
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Sri Lanka Institute of Development Administration | 658.8 MAR (Browse shelf(Opens below)) | Available | 31231 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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