Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. eng

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TextLanguage: English Series: The CIM workbook series. Marketing | Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Description: xvii, 317 p. : ill. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8 FIF (Browse shelf(Opens below))					Available			23360

Includes index

'Published on behalf of the Chartered Institute of Marketing.'

'Diploma syllabus'

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