Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day. eng

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TextLanguage: English Publication details: London ; Sterling, VA : Kogan Page, 2005.Description: xi, 244 p. : ill. ; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Books	Sri Lanka Institute of Development Administration				658.8343 EDW (Browse shelf(Opens below))					Available			28284

"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."

Includes bibliographical references (p. [233]-237) and index.

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