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Marketing / David L. Kurtz, Louis E. Boone. eng

By: Contributor(s): Material type: TextLanguage: English Series: The Dryden Press series in marketingPublication details: Chicago : Dryden Press, 1981.Description: xxv, 685 p. : ill. (some col.) ; 24 cmISBN:
  • 030574315
Subject(s): DDC classification:
  • 658.8 23 KUR
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