TY  - BOOK
AU  - Nickels,William G.
TI  - Marketing principles
SN  - 0135581974
U1  - 658.8 23
PY  - 1982///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -