TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0070608628
U1  - 658.8 23
PY  - 1975///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -