TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: Analysis, planning and control
U1  - 658.8 23
PY  - 1976///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management
KW  - Asia
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -